Insights-led, Outcome-based Brand and Marketing

We challenge assumptions to deliver fresh ideas. Our team develops sound strategy to  accelerate your organization's success.

Brand Strategy and Development

What do you want people to know about you? A logo and a style guide alone don’t make up a brand. Yes, a fresh look and flawless interface offer impact, but first, we need to uncover what makes your organization unique. We’ll build a crisp brand that’s market ready and connects with your audience.

Brand audit

Brand platforms

Brand story

Persona development & buyer journeys

Brand systems

Logo design

Brand collateral and templates

Positioning

The root of most sales and marketing problems starts with poor product positioning. We dive into what makes your product unique, why your customers should care, and how to differentiate.

Qualitative market research 

Competitive analysis

Unique attribute mapping 

Develop positioning canvas

Messaging

We build brand, product and audience key messages to connect with target audiences and quickly communicate the value of what’s provided.

Messaging strategy

Key message architecture

Message development

Boilerplates

Websites

Our team of designers and developers deliver smart UX/UI design and SEO-focused content in service of the story you need to tell and the actions you want your audience to take. 

Information architecture

UX strategy

UI/UX design

Full web copywriting

Testing & quality assurance

Marketing Planning and Implementation

We analyze your current competitive landscape, customer feedback and marketing programs to make strategic recommendations and create an efficient marketing engine that produces a scalable, predictable pipeline of leads

Strategic marketing plans

Product marketing campaigns

Social and digital campaigns

Resource and channel priorities

Staffing recommendations

How We Engage

Strategic Projects

We dig deep into strategic projects that have a big impact including research, branding, messaging, websites and more.

Facilitation

We can support you and your team through strategy formulation and planning by facilitating workshops and processes that enable your team to optimize planning time and leverage expertise.

Fractional Marketing Team

From senior leadership to everyday execution – our team becomes your team. Fractional, comprehensive, and experienced, we are ready to deploy fast and have fast impact.

Marketing and design sprints

Where expertise meets efficiency. Our sprints are designed to fast-track your project's success, leveraging extensive industry knowledge and subject matter expertise to deliver impactful results swiftly and effectively.

What Our Clients Say

  • The team at Kollectively did an incredible job from start to finish...They delivered a thorough assessment that helped us to make strategic decisions about our visual identity and messaging, so we were confident that our rebrand spoke to our clients, partners and funders. Our visual identity is as functional as it is beautiful and gives us lots of opportunities to grow and evolve on a variety of platforms. We’re a small team who had a short window for this project, so their communication was invaluable as we managed capacity. Most importantly, they were a joy to work with and their humour carried us through some of the toughest of timelines – they felt like a part of our team... recommend Kollectively at every chance and would work with them again in a heartbeat!

    C. Honoken
    Director of Marketing, WeBC

  •  Our work with Katrina, Tiffany and team has been overwhelmingly positive. Their guidance, organization and network have helped us review our brand position & strategy, successfully launch a new look (including overhauling our website) and take considerable steps towards creating a strong marketing culture for our software company all within a tight timeline. I would strongly recommend the team at Kollectively for anyone looking for marketing expertise.

    M. Carlson
    VP Revenue, One45 Software

  • Insightful, engaging, efficient, thorough - when asking the four closest staff members to me in the office without asking why, these were the four words in which they described Kollectively. At Liquidus we were building a product not yet on the market ... the extensive research put in by the whole team was simply outstanding. If you're like Liquidus, a complicated blockchain based organization and looking to reach your target audience in a simplistic way through your website and brand - speak to Kollectively.

    M. Hinkley
    CEO, Liquidus

  • Thank you to Kollectively for your help over the past year, it has put us on a path to establish our leadership in this nascent category and to some extent, the category itself. We are super excited for what the future holds.

    C. Weir
    CEO (former), Fispan

Whether its strategy, content, design, or digital —we deliver an effective solution to putting top talent on the job quickly.