Sprints
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Brand Strategy
TIMING 14 DAYSDevelop a clear, actionable brand strategy that aligns with your business goals and differentiates you in the market. Expedite every other decision that follows around visual identity, messaging and naming and more.
WHAT WE’LL DO
Identify your ‘why’ - or purpose
Frame your what and how - or vision, mission
Tease out the values + beliefs that make you different
Define your brand personality
Explore brand positioning relative to comp set
WHAT YOU GET
Brand Guide that:
Align team and new hires
Support naming decisions
Remind investors what you stand for
Help onboard contractors and agencies
Expedite marketing decision-making
Visual Identity
TIMING 21 DAYSCollaborate on a creative brief that captures your brand's essence and outlines the direction for your visual identity.
WHAT WE’LL DO
Run discovery workshop to understand what’s working and what’s not with your current brand
Ideate creative visions for brand evolution
WHAT YOU GET
3 x Visual moodboards with sample applications
Colour palette and typography application refinements
Buyer Personas
TIMING 7 DAYSPrecisely pinpoint and understand the unique needs and behaviors of your target audience, transforming insights into targeted marketing strategies that resonate deeply.
WHAT WE’LL DO
Create detailed buyer personas using proven B2B frameworks and leveraging market research and customer interviews to understand audience needs, behaviors, and motivations.
Prioritize marketing to align with your key audience segments, enhancing engagement and conversion rates.
Framework of messaging priorities aligned to audiences
WHAT YOU GET
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Customer Journey
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WHAT WE’LL DO
Journey Mapping: Visualize the complete path your customers take, from initial awareness to loyal advocacy, identifying key touchpoints and opportunities for engagement.
Personalization Tactics: Develop strategies for personalizing the customer experience at every stage, increasing satisfaction and loyalty.
Implementation Plan: Get a roadmap for executing your customer journey enhancements, including prioritized actions and metrics for success.
WHAT YOU GET
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Key Messaging
TIMING 14 DAYSBuild better message to market fit. Help your audiences connect to your brand, product or service, and its UVP.
WHAT WE’LL DO
Articulate what makes you different
Clarify your positioning, priority audiences and proof points
Frame a key messaging hierarchy to effectively prioritize the right message at the right time
Operationalize your messaging to ensure internal alignment
WHAT YOU GET
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Buyer Personas
TIMING 7 DAYSUnderstand your audience and ipsum lorem
WHAT WE’LL DO
Create detailed buyer personas using proven B2B frameworks and leveraging market research and data to understand your audience's needs, behaviors, and motivations.
Prioritize your marketing to align with your key audience segments, enhancing engagement and conversion rates.
Receive specific, actionable advice on how to communicate with and appeal to your target customers effectively.
WHAT YOU GET
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